Resorts Wests' success can be attributed to Joe and James Ballstaedt's philosophy and commitment to personal experience and relationships, rather than merely amassing properties like most management companies. In researching the competition before launching Resorts West, the Ballstaedts discovered most companies let customer service and other relationships slide because they had too many owners and guests to interact with, creating impersonal and forced relationships. Joe and James saw an opportunity to create a niche by offering a higher level of service, attracting the most luxurious properties, and capping the number of properties to ensure the experience exceeds the expectations for even the most discriminating clients. |
